“As consumers become smarter about the decisions that they make, they don’t just want to purchase a product, they want to purchase a brand — and everything that comes with that.”

Startups, enterprises, and the importance of pricing your outcomes.

One of the hallmarks of entrepreneurship is the abundance of possibility. With no one to tell you what to do and untethered from any real sense of obligation, you’re free to explore. Still, many organizations struggle to define what they hope to accomplish. That ambiguity is palpable to everyone involved — internally and externally.

Whether you’re a startup, enterprise, or non-profit organization, the importance of defining and communicating your brand strategy cannot be underestimated.

Inthis episode of the Remote Start Podcast, Co-Founder of Mixline Media, Eric Barrett, joins Jim Doyan, the host of the Remote Start Podcast, to discuss how organizations of all sizes can innovate and grow their brands, products, and customer experiences.

Watch episode 25 of the Remote Start Podcast

Watch the full episode here on Youtube

Listen to episode 25 of the Remote Start Podcast

Listen to the full episode on Spotify

About Jim Doyan and the Remote Start Podcast

Jim Doyon is a father to three awesome kids, husband to an incredible wife, and the oldest sibling to a large split family. He is the founder and host of the Remote Start Podcast.

If you’re an entrepreneur hoping to launch and or grow your business, then the Remote Start Podcast is for you. Regardless of whether you operate a startup, Fortune 500 company, or non-profit organization. Remote Start gives you the tools, tips, and strategies you need to launch your brand.

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About Eric Barrett

Eric is a 360-degree brand and business development strategist. His work as a marketing executive encompasses hundreds of organizations, including Nike, Tesla, The University of Southern California (USC), The New York Times, GQ, and Ford.

About Mixline Media

Mixline Media is a multi-disciplinary and independently owned marketing agency in Salt Lake City, UT. They work hand-in-hand with organizations to help define and communicate their brand vision and growth strategy. Their human-centered approach reflects their conviction that great brands cannot succeed without passion, intelligence, and personal commitment.